Fortune 500 on the Web: The Road to Second-Level Effects
نویسنده
چکیده
This study reports the results of an “online” census of the number and character of the publicly accessible Web sites of Fortune 500 companies. The results indicate that approximately 25% of the companies have Web sites. In accord with popular opinion, the sites are used primarily as the electronic equivalent of an annual report (first level effect). The census also indicates that virtually none of the sites offer new ways or forms of doing business (second level effects).
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